Introduction

      A shift in economies, rapid urbanization, and increased travel demand, created a chain of negative effects on the tourism industry. Some tourist destinations started to lose their character while others were in danger of having their identity wiped out.  Uncontrolled growth and lack of awareness endangered these socially, economically, and environmentally. Preserving the identity and uniqueness of a place, is very critical to its future growth because tourist economies are dependent upon the preservation of their locations distinctive character. Natural and historic heritage are two of the main driving forces that attract visitors to a given tourist destination; However, both of these are the most vulnerable elements in new property development. If not preserved, the tourist destination would most likely lose its function or identity. People are willing to travel and spend their money, visiting unique historic and natural sites, as long as they enrich their cultural experience. If a tourist resort does not preserve its uniqueness, it will eventually deteriorate. Tourists are not inclined to spend much money in a resort that has similar characteristics in comparison to others in the region. Therefore, preserving and reviving the natural and historic attributes at given tourist destination is a premise for a more sustainable development.